Benefit Hold & Finish

Is that you curls? Not Your Mother’s Curl Talk Activating Mousse is every curl girl’s go-to for achieving that perfect balance of having defined curls with a light and touchable hold. Plus, this hair mousse provides long lasting protection against humidity will have your curly hair thriving in any environment you put them in.

All Eyes On Me All-Day Hold Hairspray is the 24-hour, humidity resistant max hold you need, with the flexibility and natural movement for the sleek fly-away free style you need. The non-aerosol, fast-drying, fine-mist formula is made with argan oil and squalane for a never stiff or crunchy, soft and shiny finish.

Curl definition you want in the easy, lightweight application you need. Curl Talk Defining Spray Gel defies logic by effortlessly building definition, adding volume, and controlling frizz without ever adding weight to waves and curls. Light on curls, strong on definition, big on bounce.

Add instant, buildable texture to dry hair for lived-in waves that work their way from the sand to city streets. Not Your Mother’s Beach Babe Texturizing Dry Finish Spray has a lightweight hold to deliver long-lasting, effortless beachy definition with a matte—never crunchy or sticky—finish.

Not Your Mother's Curl Talk Fragrance & Protein Free Sculpting Gel is a firm-hold curl gel that sculpts and defines curls with a scunchable cast, dries firm for frizz control, then scrunch out the crunch for soft, touchable curls. Formulated with VP/VA Copolymer and PVP for long-lasting hold without flaking. Contains no fragrance, no protein, no silicones, and no drying alcohols. Curly Girl Method approved. Safe for all curl types (2A–4C), protein-sensitive hair, and color-treated hair. Unscented.

Get the lasting lift you've been looking for with Not Your Mother’s volumizing hairspray. Its maximum-hold and long-lasting humidity resistance make it the ultimate final touch for maintaining volume and style. It’s also fast-drying and flake free, so it does its job without ever getting in the way.

We’re turning up the volume—on your hair. Not Your Mother’s She’s a Tease® Volumizing Hairspray turns flat hair on its head by adding maximum lift for immediate impact. Add some extra oomph for a night out, or extend a recent blowout, either way, this hair volumizer brings body wherever it goes.

This weightless, on-demand frizz fix shields hair from humidity to keep it smooth all day. All Eyes On Me Instant De-Frizz Spray is ultra-fine to instantly smooth and shine without weight. From final touches and touch-ups, to between washes, forgetting frizz has never been so easy.

Hit freeze on your favorite styles with an extra strong hold that hydrates and controls frizz for healthy definition that lasts. Curl Talk Lasting Definition Flash Freeze Gel will leave you with touchable, crunch-free curls that stay locked in all day long.

Set your hair’s style up for success with Not Your Mother’s medium-hold, Volumizing Mousse. As it adds instant body and shine from root to tip, this multi-tasking, weightless formula makes for touchable locks that are never sticky or crunchy while added heat protection means you can get straight to styling.

Bring flat curls back to life with Curl Talk Root Lift Spray. The weightless formula and targeted application lets you add instant, visible volume at the root with a soft, lasting hold that never leaves crunch, residue or dryness, so your curls stay flexible as your roots rise.

Can you guess what’s firm, flexible and flake-free? It’s your curly hair, after styling with Not Your Mother’s Curl Talk Frizz Control Sculpting Gel. Now you can enjoy the best of both worlds: highly defined curls that still have their natural movement. It’s a beautiful thing.